After a year and a half of research and development with my Black woman chemist and manufacturer, each formula has been enhanced and reimagined for optimal performance. In this video I compare each product from the new collection to the old version so you can see the tremendous effort I put into getting these BACK + BETTER for you!
The foundation of the collection are the cleansers and conditioners. These four products have been enhanced and are responsible for making sure your scalp and hair are at their optimal health so you can get the results you want.
Scalp Clarifier
- made with a boost of Salicylic Acid to gently exfoliate, unclog follicles and remove dead skin cells to minimize dandruff and reduce dermatitis and psoriasis symptoms, Sea Kelp to strengthen hair and increase scalp circulation and Indian Winter Cherry to prevent hair loss and damage.
- specifically formulated to remove product build-up and outside pollutants so you have a clean, clear, balanced scalp. You can’t have healthy hair without a healthy scalp!
- cool, soothing sensation, but with more lathering power so you can use less, and it has a new, soft, beautiful scent of fresh linen, rose and sandalwood.
Moisturizing Co-Wash
- rich, creamy cleanser that has the benefits of a shampoo and conditioner in one product.
- formulated to remove light build-up from your scalp and hair and reduce friction for less breakage during detangling, all while softening and hydrating.
- Abyssinian oil to increase manageability, shine and strength, Avocado Oil to penetrate the hair shaft for increased conditioning and less breakage, and Ylang Ylang Oil to reduce shedding and stimulate natural sebum production to promote a healthy scalp.
- more slip with this new version and even more moisture retention.
- perfect to use between full washdays to reset or refresh your hair or travel with to cut down on the amount of products you pack.
- new scent of pink water lily, fresh mint and bergamot.
The Ultimate Hydrator
- this is the key to your regimen being elite. Not enough emphasis is put on shampoo, but it’s a critical piece of your regimen!
- sulfate-free, pillow-soft cleanser is made with essential vitamins, protein and oils to soften, nourish, strengthen and gently remove old product and outside pollutants from your strands.
- Carrot Seed Oil, a nourishing antioxidant and emollient that stimulates hair growth, Hydrolyzed Wheat Protein to add shine and volume and help strengthen and repair damage, and Marshmallow Root to improve elasticity and reduce breakage while combating dry and itchy scalp.
- the absolute best product to get moisture in your strands while repairing and protecting.
- cream-based shampoo that detangles while it cleanses and smells of fresh linen, rose and sandalwood.
Elasticity Restoring Treatment
- your new is your best friend...the partner to the Ultimate Hydrator shampoo.
- made to restore protein-moisture balance and repair the lipid barrier of your strands, which is essential for your hair to retain moisture, be less frizzy and break less.
- Hydrolyzed Quinoa Protein, which is the only protein with all nine essential amino acids that act as natural strengtheners to protect the hair shaft while hydrating the scalp, Mongongo Oil, a poly-unsaturated fatty acid that forms a protective barrier on the cuticle to prevent moisture loss, increases natural luster and helps protect against sun damage and Mango Seed Butter, a fatty acid that conditions, prevents moisture loss and restores elasticity.
- this treatment is the holy grail of length retention!
- now 8 oz instead of 6 oz, PACKED with vitamin rich, nutrient dense, fortifying ingredients that make it efficient and effective.
Including the first and new version, I’ve been using this deep treatment for over 5 years…My waist length hair is the testimony here.
The stylers have all been reimagined (reformulated). These formulas will feel different and perform better!
Curl Primer
- leave-in conditioning treatment that can be used on all hair types, locs, braids and sew-ins to hydrate, nourish and protect.
- potent, misting spray is made to detangle, hydrate and soften, reduce friction and breakage during styling, protect from UV radiation and environmental damage, and define curls and coils.
- refreshes scalp, curls, braids, locs and other styles.
- can use this on pool days or long days outside to help protect your hair from damage.
- now 8 oz instead of 6 oz and has a romantic scent blend of white amber, warm vanilla and English lavender.
- powerhouse trio of Abyssinian oil, grape seed oil and castor oil is going to strengthen, protect and boost scalp circulation.
- main difference in feel is the increased slip, supple hydration and definition you will see.
- over time with consistent use, you will have hair that breaks less, retains more moisture and is healthier.
Styling Potion
- easy-to-spread lotion that can be used as a leave-in conditioner base for layering or alone as a styler.
- loaded with healthy fatty acids, essential oils and hydrating aloe juice to define curls and lock-in moisture with a supple, smooth finish.
- Apricot Oil which contains omega-9 fatty acids to make hair softer and more manageable, Aloe Leaf Juice packed with vitamins A, C, E and B12 to hydrate, strengthen and soothe itchy scalp while promoting healthy growth and Meadowfoam Seed Oil which is a highly stable emollient that reduces frizz, detangles and creates a smooth, silky finish.
- the difference you will see and feel is the moisture retention and definition… the clumping power is increased with incredible slip!
- now 12 oz instead of 6 oz with scent blend of white amber, warm vanilla and English lavender.
Defining Gel
- aloe-based and made to combat frizz by keeping atmospheric moisture out of your strands.
- flexible hold to allow your curls to move while holding them together.
- Mongongo Oil to form a protective barrier on the cuticle to prevent moisture loss and protect against sun damage, Argan Oil to reduce frizz, soften and add shine, and Hydrolyzed Wheat Protein to add volume and help strengthen and repair damage.
- smooth jelly texture is going to allow it to spread easily through strands and be used alone or layered with the Curl Primer and/or Styling Potion for extra definition and hold.
- uses a different set of ingredients to hold that do not create the same casting affect as the first collection version, so fine dust flaking should not be a problem anymore!
- Now 12 oz instead of 6 oz with scent of lemongrass + eucalyptus + warm vanilla… it’s so fresh and clean!
Smoothing Pudding
- blend of hydrating and structured ingredients which make it a "pudding" that holds style while allowing for movement.
- rich, thick, cream will elevate your twist or braid outs, wash-n-go's and rod sets with a beautiful, smooth finish.
- made to nourish, hydrate and protect during the manipulation of styling with aloe leaf juice, mango seed butter and meadowfoam seed oil.
- made to resist humidity and hold without flaking with aloe leaf juice as its base.
- warm, romantic scent of white amber, warm vanilla and English lavender and is now 8 oz instead of 6 oz.
- what you will feel different is the silkier, smooth texture, the increased slip and how well it sets and defines your styles.
- designed to be used on its own, but can be layered. I always recommend isolating stylers on first use to see how it they do before layering a bunch of things together.
MoKnowsHair Collection is:
- Black owned, formulated and manufactured.
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thoughtfully blended, based on the science of hair, with high performing botanical extracts to nourish your hair and scalp, essential oils and butters to enhance manageability, and proteins to repair and improve elasticity giving you hair that breaks less, retains more length and is simply healthy. No trends or gimmicks.
For the last 11 years, I have been your healthy hair guide and I take the health of your hair personally. I hope that you feel the love and care I put into this relaunch and know that I am honored to be a part of your journey. Thank you all so much for trusting your hair care to me, I am truly humbled and feel blessed to be a blessing!
