Since 2013, you all have trusted me to be your healthy hair guide and I know your trust is rooted in my integrity. I want to be transparent and share some updates!

All year I’ve worked to minimize the impact of increasing prices for raw materials, shipping and labor due to new tariffs and overall inflation.
As a small, self-funded business, it is no longer sustainable to absorb these increases.
To maintain quality and not sacrifice the top-tier ingredients, The Ultimate Hydrator, Elasticity Restoring Treatment and Curl Primer have been increased by $2.
*Bundles they are included in have also been increased.
RESTOCK is happening soon - products are on their way to the warehouse now! Thank you for your patience as I work to prevent your favs from being out-of-stock. If you aren’t already, please sign-up for emails at the bottom for this page for updates and alerts!
We have to say goodbye, for now, to the Styling Potion.
In this ever-changing market, sometimes vendors are unable to fulfill orders, and in this case, ingredients needed to manufacture and restock this product are unavailable. Changing vendors means redoing testing, and the restock timeframe is unknown at this time. Updates will be shared as they are available!
Your support over the last 12 years means the world to me. Being able to offer products that elevate your hair care is an honor. The excitement you share with me when you see the improvements motivates me to keep going. I am humbled to be a part of your journey and I never take your love and understanding for granted.
The best is yet to come!